Canon is about to give affordable cameras a much-needed comeback

Affordable mirrorless cameras have been on tech’s endangered species list for the past few years, but it looks like Canon is finally coming to the rescue in WWF-style fashion. If the rumors are true, it’s about to launch two new cameras – the Canon EOS R7 and EOS R10 – plus some new lenses, all of which will be aimed at hobbyist photographers. For the many of us with increasingly tight purse strings, it’s about time.

Last month, I bemoaned the huge hole in the middle of the camera market where mid-range cameras used to roam. The reasons for this are many, including supply chain issues, chip shortages and a meteor strike called ‘smartphones’. But another big factor has been a seeming disinterest from Canon, Sony and Nikon in updating their non-professional cameras.

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