Galaxy Z Fold 4 and Z Flip 4: finally, Samsung reveals why they exist

Samsung’s years-long quest to inspire legions of smartphone users to adopt foldable Android phones has turned a major corner with a pair of powerful, if not redesigned, upgrades – the Samsung Galaxy Z Fold 4 and Samsung Galaxy Z Flip 4. And with partners offering so many wild deals there’s a better-than-average chance your next Android smartphone could be a foldable.

Samsung’s breakneck-paced Unpacked event rolled through five devices and in a fairly specific order:

Samsung Galaxy Z Flip 4

Samsung Galaxy Z Flip 4 (Image credit: Future / Lance Ulanoff)

If you didn’t get the message before, you now know that Samsung is positioning the $999 / £999 / AU$1,499 Galaxy Z Flip 4 as the foldable for everyone, it’s half the price of the $1,799.99 / £1,649 / AU$2,499 Galaxy Z Fold 4 (in the US AT&T is offering $1,000 in bill rebates if you trade in any old Galaxy phone for a Z Flip 4). 

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