HBO Max just showed the future Netflix can look forward to

Netflix plans on introducing a cheaper, ad-supported subscription tier in the near future – and if the success of HBO’s equivalent tier is anything to go by, the streamer is onto a winner. 

In a recent survey conducted by Insider (opens in new tab), 28% of HBO Max-subscribing respondents said they are currently signed up to the platform’s ad-supported subscription tier – despite the cheaper version of the streamer having only launched in June last year.

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