For the first time ever, the new cookie flavor will be sold only online — a strategy aimed at “enhancing girls’ e-commerce sales and entrepreneurial skills.” A box of Girl Scout Cookies typically costs around $5, but prices vary depending on the region.
The Girl Scouts’ annual cookie-selling season runs from January to April, and Raspberry Rally will be available starting in 2023. Proceeds from both in-person and online cookie sales benefit local Girl Scouts councils and troops. Girl Scouts says selling cookies makes members “part of the largest girl-led entrepreneurial program in the world” and teaches life skills such as leadership and problem solving.
Girl Scouts regularly releases new cookies to keep offerings fresh. Last year, the organization released Adventurefuls, chocolate cookies filled with a hefty dollop of “caramel-flavored crème and a hint of sea salt” and topped with a chocolatey drizzle.