“Google Considers Significant Workforce Reduction, Potentially Affecting 30,000 Employees, to Integrate AI Into Business Processes”
According to a recent report from The Information, Google is contemplating a significant workforce reduction that could potentially impact up to 30,000 employees. This move is part of a strategic initiative to integrate artificial intelligence (AI) into various aspects of the company’s business processes. The anticipated restructuring is expected to have a primary impact on Google’s ad sales department, where the company is exploring the advantages of deploying AI for operational efficiency.
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The incorporation of AI in ad sales could bring about a substantial transformation within Google, especially in the realm of digital advertising revenue streams. This transformation has the potential to reduce the reliance on human intervention for these tasks. The scope of Google’s experimentation with AI extends beyond ad sales and encompasses its customer support service as well. The integration of AI into customer support is poised to directly influence the human-centric aspects of the company’s operations.
This strategic shift aligns with Google’s previous instances of downsizing earlier in the year, which garnered attention and scrutiny. Google CEO Sundar Pichai has addressed the ongoing changes, acknowledging the necessity for realigning the business. Pichai emphasized the challenges posed by the evolving business landscape and the associated costs, particularly in terms of job cuts.
It is noteworthy that Google had already implemented a workforce reduction of approximately 12,000 employees. Pichai deemed this move essential for the company’s adaptability and its ability to invest in emerging areas amidst a transformative global environment. The consideration of further workforce reduction underscores Google’s commitment to harnessing the potential of AI across various business functions, emphasizing operational efficiency and adaptation to the evolving technological landscape.
